About us

Softline UK Ltd was founded in 1990 as a computer software distributor dedicated to representing Macintosh software developers and publishers from around the world.

With over 20 years experience Softline has become one of the UK's leading value added Macintosh software and peripheral distributors, successfully creating and continuing to nurture the Macintosh consumer market both here in the UK and throughout Europe.

Over the past year Softline has worked hard to expand our portfolio which now includes a fantastic range of hardware and accessories. It has been a very exciting time for us as we have slowly tailored our business model to keep up with the ever-changing market, and we are extremely proud of the software, hardware and accessory assortment we now carry. As a company our utmost priority is to ensure we maintain focus on our brands to provide you with the best opportunities in the UK marketplace. Not only does this include product placement but also PR and marketing as well as support and partnership at industry events, such as The Gadget Show Live.

As a Vendor you will also be invited to participate in our annual Vendor showcase, Softline Presents. Our first show was held in June 2011 and proved to be a great success for all involved by generating sales as well as bringing together Vendors with Buyers and Press to build those all-important working relationships.

You can also keep up-to-date with our latest news and activities by becoming a fan of our Twitter and Facebook page.

As a distributor, Softline do not supply directly to the public. Our products are made available throughout the UK via a network of value added resellers, online stores, mail order houses, and many high street retailers. If you are a member of the public and wish to buy a product listed on our website, please check out the list of our resellers. This list can be located under the ‘Home - Where to buy‘ section of our website. Here you will be able to find the nearest reseller or retailer to you in the UK and Europe as well as contact details for mail order houses and online stores.

As a Prospective Vendor why choose Softline?

With over 20 years experience Softline has grown to be one of the UK’s leading value-added software and hardware distributors providing services to over 1,000 resellers in UK, Ireland and Europe.

Our Customers are mainly technology resellers such as:

• Supermarkets and Retail stores including, Apple, DSGI and Best Buy.
• Online retailers including Amazon, Play and Apple.
• Apple Premium Resellers
• Mail Order Houses including Microwarehouse, Dabs and Jigsaw.
• Value added resellers
• Education and disability specialists including Iansyst and Microlink PC.

Softline carries a wide selection of technology products from around the world representing over 50 manufacturers ranging from large Corporations such as VMWare and Nuance right through to smaller or start-up businesses. Softline has the skills, focus and drive to maximise sales reach into individual target markets.

If you choose Softline as a distributor for your products we will introduce you to an ever-increasing range of relevant Resellers and Retailers. We will assist you with contract and margin negotiations, product and channel marketing, channel management, importation and shipping.

Our in-house marketing team will help you build end-user awareness and product demand through creative advertising and promotions, reviews, and retailer marketing initiatives. We can make available and support you in a vast number of cross channel activities, including:

• In-store demonstrations and merchandising
• Sales force training events
• Technology press events
• Product launches
• Exhibition and seminars
• Press reviews, advertising and promotions.

Softline maintains a huge commitment to pre- and post-sales-service which has resulted in us becoming a preferred supplier to many of the largest retailers and one of only three preferred suppliers to Apple across Europe. As an example of this commitment all of our vendors get immediate access to our comprehensive logistics system giving visibility of:

• Weekly Sales out of Softline
• Stock hold at Softline’s Warehouse
• Sales Data provided from Apple Retail and Online on a weekly basis.
• Weekly stock hold in Apple Hubs
• Weekly stock hold at Dixons
• Weekly sales data from Amazon  

Our customers can place orders by phone, email and web whilst the larger retailers are linked directly to our back office system via EDI.

Please feel free to contact us to discuss your products on: 01293 827900 or email vendorrelations@softlineuk.com

Disclaimer

Softline UK Limited never has and never will send out any unsolicited commercial e-mail, otherwise known as SPAM.

Unfortunately there is SPAM being distributed around the internet using "From:" e-mail addresses which use the  softlineuk.com domain name, none of which are actually from Softline UK Limited.

Softline encourage all of our customers to run an up-to-date anti-virus program on your operating system to prevent a virus infecting the machine which could be responsible for inadvertently sending out SPAM mail or unknowingly distributing your email addresses.