Softline UK - Technology Distributed | Value Added Distribution, Amazon & Marketplace, Brand Strategy and Marketing, Logistics, Conformity



The systems and web sites developed by Softline have helped many leading world-class vendors to market, sell, budget, forecast, report, comply, supply, return and track their products across the globe and also ensure payments/credits/funds are maintained as per each retailer’s contractual requirement.

Our systems are ultimately adaptable – whatever the product and whomsoever is selling it – we can create a software solution that virtually run our vendor’s business and integrate seamlessly with those of the vendor and retailer.

We have the in-house expertise to create bespoke software solutions and complete e-Commerce platforms utilising all of the most popular languages. We can also create entire e-Commerce sites utilising the strength of proven platforms such as Magento, Shopify and Woo Commerce (Wordpress).

Softline have been around long enough to have worked with almost all of the leading European Retailers and e-tailers and have a detailed understanding of their individual supply and reporting requirements.

Using this knowledge we have created a database driven software system that may be tailored to the precise requirements of the retailer.

Our ambition is always to work the way our vendors need to work so we can adapt our systems and processes to give you what you need to maintain and run your business.

bespoke software systems

Our Web and e-Commerce team work together to create some incredible on-line solutions – and most importantly we back these up with full reporting and analytics so that any element of a process can be analysed and adjusted.

We can also include your online marketing processes such as keywords, SEO, advertising, conversion optimisation and social media marketing – with all of these elements reporting back to give you a single, comprehensive point of control.

We currently work with Magento, Shopify and Woo Commerce and are happy to look at any e-Commerce platform that best suits our vendor’s business.

ecommerce shopify Thirsti page

Softline offers a full integration service to enable your existing software investment to seamlessly intercommunicate with our system giving our vendors full control of every channel in a single, familiar environment.

We have direct EDI links to many of the key retailers and we are working with the more advanced retailers to write and create secure API’s (Application Programming Interfaces) to perform the same function but at significantly lower costs.