Softline UK - Technology Distributed | Value Added Distribution, Amazon & Marketplace, Brand Strategy and Marketing, Logistics, Conformity



Standard distribution services consist of receiving, warehousing, picking, packing and despatching. Softline has always offered so much more than this. Our success is inextricably linked to that of each customer – it is therefore beneficial for us to offer a whole menu of differentiating services that set each customer’s product up for continued sales success.

We can create and manage your Web and e-Commerce solution and create software management, reporting and analysis systems designed specifically for your requirements. We are able to design and create marketing strategies and entirely manage your brand in local territories. Softline can help you sell into a wide range of retail channels and direct ship your products to end-user customers.

Simply put – we build our success by assuring yours.

Retail continues to be a challenging and changing environment but despite Internet sales considerable growth, it remains the strongest area for non-food sales by some considerable margin.

Softline works closely with leading retailers such as John Lewis, Boots, Dixons Carphone, Argos, Conran, Stormfront, Jigsaw and many more. We analyse and recommend the best retailers to complement your online strategy and then manage the channels to ensure minimum conflict and maximum sales.

Many of the online market places such as Amazon and eBay offer their own storage distribution facilities for your product (for example Vendor Central). Softline can help you manage these meticulously and guard against a stock out position or apparent product unavailability which can lose you sales, visibility and ranking. Conversely, too much stock in a market place is not a cost-effective option as you may be charged for storage on slow selling lines.

Softline can help you evaluate realistic stock quantities, create a detailed replenishment programme and hold a small amount of your inventory locally in unanticipated sales spike.


Softline can further assist your own e-Commerce activities by shipping directly to your end-user customers.

We offer a whole range of delivery/price options and work with large and small transportation players to ensure on-time deliveries and information updates.

On the rare occasion a customer wishes to return a product we can also help with direct from end-user returns including evaluating the condition of returned products and approval of credit.


Importing technology goods into Europe and the UK can be an challenging practice due to a host of different legislative, process and tax requirements for each territory.

Softline has been importing software and technology goods from around the globe and selling them in the UK and European retail markets for over 25 years. We are able to manage all or part of your entire supply chain by forecasting, planning, importing and delivering to all of your customers across Europe and the UK.

We use our own software management systems and have created a secure online portal to provide real time reporting on import, tax, schedules and deliveries.


As delivery networks across the Globe have grown, very often the quality and assurances of the operators have declined. We need to be able to guarantee that what you put in the box at your factory arrives with us and your customers.

Softline have built trusted long-term partnerships with in-country expert businesses to ensure all freight management is insured and secure for the entirety of its journey. We have a proven track record of on-time, secure deliveries to even the most demanding European retailers.